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SESVanderHave and Holly Seed sign new cooperation agreement with changes to North American sales organization and seed processing activities.
SESVanderHave USA, Inc., Fargo, ND, and Holly Seed, LLC, Sheridan, WY, along with their respective parent organizations, SESVanderHave NV, Tienen, Belgium, and Southern Minnesota Beet Sugar Company, Renville, MN, announce that they have entered into a new Service and Cooperation Agreement.
SESVanderHave USA and Holly Seed share a lengthy and strong relationship within the North American sugarbeet industry and will continue this relationship under a new structure.
Holly Seed will continue to provide seed processing and other manufacturing services to SESVanderHave for all of its seed distributed within North America. In turn, SESVanderHave will acquire the sales staff of Holly Seed, their dealer networks, and will now supply seed to the entire North American sugarbeet market.
“The new agreement allows both organizations to focus on their strengths while at the same time bringing quality products to the sugarbeet producers throughout the North American market,” says Steve Domm, president and chief executive officer of Southern Minnesota Beet Sugar Cooperative.
SESVanderHave will now control the marketing services for the North American market. Rob Van Tetering, chief executive officer of SESVanderHave NV is excited about the new opportunities, stating: “We are looking forward to bringing one message and one focus to the sugarbeet growers within the United States and Canada for our genetics. With the experienced sales staff of Holly Seed on board, we will focus on reintroducing ourselves to the sugar cooperatives throughout the United States, their shareholders and growers. After nearly 30 years of cooperation with Holly Seed, our strong relationship continues.”
SESVanderHave NV is one of the leading suppliers of sugarbeet seed genetics worldwide and staffs over 600 employees, including the United States, for providing varieties to North American growers.
Southern Minnesota Beet Sugar Cooperative is a manufacturer of sugar from sugarbeets. Annually its 500 Shareholders harvest some 3.6M tons of beets and process them in their Renville, Minnesota factory.
Holly Seed is an experienced seed processor within the unique sugarbeet crop and provides high-quality seeds to the North American market.