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WASHINGTON, D.C. – The Sugar Association is marking more than 75 years as the scientific voice of the United States sugar industry. Founded by beet and cane sugar growers and refiners during World War II in 1943, the group was dedicated to the scientific study of sugar’s role in food and the communication of that role to the public during a period of war-time sugar rationing. The organization’s original mission to convey the role of sugar as a food staple to the public using accurate information could not be more relevant now.
WASHINGTON, D.C. – Representing sugar beet and cane growers, processors and refiners throughout the United States, the Sugar Association is proud to support The Agriculture Council of America (ACA) as it hosts National Agriculture Day on March 14, 2019. This will mark the 46th anniversary of National Ag Day which is celebrated in classrooms and communities across the country.
The theme for National Ag Day 2019 is "Agriculture: Food for Life."
“The ACA’s efforts to connect American consumers to agriculture is vitally important and we are honored to be a part of the Ag Day events. Every day, our farmers plant, harvest, and care for sugar beets and sugar cane and the land they’re grown on, to bring us an ingredient that plays so many important roles in our food supply,” said Sugar Association President and CEO Courtney Gaine, RD, PhD. “Many of these sugar beet and sugar cane farms have been passed down for several generations, making sugar growing an important family legacy that we want to keep around for generations to come.”
The sugar industry has long played an important role in America’s agricultural story. Sugar cane was introduced to the U.S. in 1751 in Louisiana, and sugar beets were first planted near Philadelphia in 1836.
America’s sugar producers support more than 142,000 jobs in 22 states. And, 11,000 family farmers grow sugar on 2 million acres.
National Ag Day recognizes and celebrates the abundance provided by American agriculture. Every spring, producers, agricultural associations, corporations, universities, government agencies and others across the country join together in recognition—and appreciation—of agriculture in our country.
To learn more about National Ag Day, visit AgDay.org.
Chris Hogan Joins the Sugar Association as Vice President of Communications
WASHINGTON, D.C. (April 9, 2018) – Continuing its efforts to bring facts and balance to the dialogue about sugar, the Sugar Association has hired industry veteran Chris Hogan as its Vice President of Communications. He will champion the association’s communications platform around its mission to serve as a credible resource for science-based sugar knowledge and to help increase consumer understanding and confidence by highlighting sugar’s role in a nutritious, balanced lifestyle.
Hogan knows how to engage key audiences and communicate complex subjects in understandable ways, bringing with him more than 15 years of leadership experience in the consumer goods, natural resources, environmental and energy industries.
“A rapidly changing environment for the global food and beverage industry and the FDA’s decision to put added sugars on the nutrition facts label have contributed to a time of heightened focus on sugar,” said the Sugar Association President and CEO Courtney Gaine, Ph.D., R.D. “We see both a great opportunity and need to share facts on the role of sugar in the diet and what sugar in moderation really looks like. We have spent the past year trying to understand consumer perceptions and now have a strong foundation of research-based knowledge in place.
“With Chris’ deep and successful experiences in the consumer space, I’m confident he will effectively lead our industry’s communications efforts as we continue to evolve the conversation about sugar and as we seek to meet people where they are and with the information they want.”
Hogan was most recently the Vice President of Communications and Public Affairs for Growth Energy, representing America’s biofuel producers and supporters as an industry thought leader. Through an integrated campaign, he used research, data and focused messaging to educate consumers and change the way they talk about ethanol. He held similar communications leadership positions with the International Bottled Water Association and the American Gas Association.
Hogan said, “Joining the Sugar Association is an incredible opportunity to leverage my expertise and background. I’m especially excited about identifying new and positive approaches to communicate consumer messages and develop programs that will benefit the sugar industry and the public. It’s clear that an abundance of information has made many people confused about sweeteners, so it’s the perfect time to focus on education and help make consumers more confident about enjoying sugar in moderation. I’ve quickly learned that there is a whole lot more to sugar, and I’m looking forward to sharing its story.”
For more information on The Sugar Association, go to http://www.sugar.org.
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via The Sugar Association https://www.sugar.org
April 10, 2018 at 02:57PM