Rogers Sugar has announced the acquisition of Decacer, a major bottler and distributor of branded and private label maple syrup for $31.3 million.
The company believes the purchase of Decacer, based in based in Dégelis, Québec, will provide access to new, innovative products and packaging plus add unique maple sugar dehydration technology. Rogers Sugar says it aims to strengthen its leadership position in growing maple syrup industry.
Rogers Sugar president and chief executive officer John Holliday said: “This transaction is another important step in our strategic growth initiatives to reinforce our leadership position in the growing maple syrup industry. Decacer will broaden our maple syrup operations and expand our product offering, including a unique maple sugar dehydration technology, which provides us with an excellent line extension to our current sugar portfolio for consumer and food processor customers.
“On a pro-forma basis, we estimate that more than 20% of the Corporation’s total sales will be derived from maple syrup, of which more than 70% of those sales will be exported worldwide.
Eliott Levasseur, vice president at Decacer, added: “Decacer represents a solid complementary fit. Once combined, we see opportunities to leverage sales and marketing efforts and fully take advantage of favourable growth trends in the maple syrup industry.”
Founded in 2000, Decacer has brought innovation to the maple syrup industry with its premium quality pure maple products. Its state-of-the-art maple syrup bottling facility and maple sugar production unit manufacture products in various formats under the Decacer brand name and private labels for the retail and food processing markets.