The Sugar Industry Spokeswomen will have a booth at the 56th International Sugarbeet Institute show at the Alerus Center March 14-15. The main objective of the booth will be to help others learn how to become advocates for sugar, sugarbeets, and biotechnology. Laura Rutherford of the Red River Valley Sugarbeet Growers Association, Kathryn Cayko of Sidney Sugars, and Nancy Wulfkuhle and Megan Klosterman of Minn-Dak Farmers Cooperative will all be available at the booth over the two-day event.
“We will be there to address misinformation and myths about the role sugar plays in nutrition and in our diet,” said Rutherford. “We have some really great handouts from Dr. Courtney Gaine of The Sugar Association to help people learn how to have conversations about sugar and GMOs.”
The goal of the spokeswoman group is to help others become confident in discussing our industry to others whether its in person or on social media.
“Every one of us needs to get active about advocating for what we do and for our industry,” stated Rutherford. “Come hangout with us at the booth and we will get you what you need to know so you can feel certain speaking to others about these topics. We want to be a resource to help absolutely everyone involved with sugarbeets to be a spokesperson and be an advocate for the industry.”
The spokeswomen will also have coloring books for all ages related to sugar and sugarbeets, as well as interactive games and prizes.
By Mike Spieker
Craig Ruffalo, vice president of McKeany-Flavell, will speak Wednesday, March 14th at the International Sugarbeet Institute at the Alerus Center in Grand Forks, N.D. Ruffalo's presentation, "What’s Over the Hill for the US Sugar Industry – The Mexican Impact," will focus how the U.S. sugar industry has fared following the Mexican suspension agreements.
After graduating with a B.A. in economics from Knox College in 1992, Craig began his business career in the word of Banking. During the two years at California Bancshares in Alameda, CA, he was an auditor of commercial and residential bank loans.
For the past 23 years Craig has worked at McKeany-Flavell Company becoming immersed in the commodity ingredient sector and seen as an expert in the North American sugar and corn sweetener markets. As counsel to the Food and Beverage industry, McKeany-Flavell, and Craig Ruffolo assist domestic and multi-national clients through their market research, analysis of issues, and presentations to those they serve and the general public. He now serves the company as Vice President.
Craig’s career with McKeany-Flavell has garnered opportunities to travel the world augmenting his first hand knowledge of these markets. These travels have taken him to many areas of the world including; Europe, China, India, Malaysia, Canada, and Mexico. In the last fifteen years Craig has authored and presented his analysis of the global sweetener markets at industry conferences both domestically and internationally.
Craig is not only recognized for his knowledge on the sugar and corn sweetener markets, but is keenly aware of the many factors that impact markets such as Bio-Fuels, particularly ethanol, honey and edible fats & oils. In addition, he has access to McKeany-Flavell in-house expertise in other key commodity areas such as Cocoa & Chocolate, Fruit Concentrates, Molasses and Nutmeats.
Craig is a sports enthusiast of baseball, football, basketball & swimming: Playing at both the High School and Collegiate level.
Craig is a dedicated husband to Stacia (Stay-sha) and father to son Jake Ryan and daughter Nicole Paige Ruffolo.
About the Int'l Sugarbeet Institute:
The 56th International Sugarbeet Institute will be held at the Alerus Center in Grand Forks, N.D. on March 14-15th. The ISBI show is North America's largest sugarbeet trade show, featuring a 100,000+ square foot exhibit floor and over $5 million of equipment on display.
Follow the ISBI show on Facebook and Twitter. Be sure to use the hashtag #ISBI18.
The 56th International Sugarbeet Institute is set for March 14-15th, 2018 at the Alerus Center in Grand Forks, North Dakota. Registration is now open for all vendors. New show hours will be 9:00am to 5:00pm on March 14th and 9:00am to 3:00pm on March 15th. The event is free to attend.
The ISBI show is now on social media!
Facebook: International Sugarbeet Institute
Stay connected with vendors and attendees by also using the hashtag #ISBI18.