50 YEARS AGO!
Sugar Information Purchases TV Time
“For the first time in its 13-year history as an advertiser, Sugar Information, Inc., is sponsoring television advertising. About two-thirds of Sugar Information’s $1,000,000 budget will be used for a TV effort which begins September 13 on CBS-TV’s Walter Cronkite news show. The network purchase is for 26 minutes, one minute every other week, during the next year. Sugar Information also launched a new ad series in Life Magazine, beginning August 19.”
1965 Beet Crop In U.S. Valued at $244 Million by USDA
“The Agricultural Department reports that the value of the 1965 Sugarbeet crop was $244.7 million, compared with $275.6 the year before.
“The USDA pointed out that this value did not include government payments to growers, which in 1964 totaled $51.9 million. The payments averaged $2.20 a ton of beets. Preliminary figures indicate 1965 crop payments averaged about $2.27 a ton or total of about $47.5 million.
“Last year’s sugar cane crop, grown in Louisiana and Florida, was estimated at $100 million compared with $99 million in 1964.