50 YEARS AGO!
Sugar Information Purchases TV Time
“For the first time in its 13-year history as an advertiser, Sugar Information, Inc., is sponsoring television advertising. About two-thirds of Sugar Information’s $1,000,000 budget will be used for a TV effort which begins September 13 on CBS-TV’s Walter Cronkite news show. The network purchase is for 26 minutes, one minute every other week, during the next year. Sugar Information also launched a new ad series in Life Magazine, beginning August 19.”
1965 Beet Crop In U.S. Valued at $244 Million by USDA
“The Agricultural Department reports that the value of the 1965 Sugarbeet crop was $244.7 million, compared with $275.6 the year before.
“The USDA pointed out that this value did not include government payments to growers, which in 1964 totaled $51.9 million. The payments averaged $2.20 a ton of beets. Preliminary figures indicate 1965 crop payments averaged about $2.27 a ton or total of about $47.5 million.
“Last year’s sugar cane crop, grown in Louisiana and Florida, was estimated at $100 million compared with $99 million in 1964.
Storage Rot Costs Beet Industry Millions During Each Campaign — “A sugar factory could have recovered 2.8 million more pounds of sucrose from 280,000 tons of sugarbeets had they been protected against storage rots with the fungicide thiabendazole or been genetically resistant to the rots.
“Those estimates by [USDA] plant pathologist William M. Bugbee, Fargo, N.D., are based on results comparing genetically resistant breeding lines and susceptible commercial hybrids, with and without fungicide dipping, under field conditions. “The estimates are possible because untreated, susceptible hybrids in one test developed about the same amount of rot as was found in rot-susceptible roots held more than 100 days at a sugar processing factory. Thiabendazole treatment reduced storage rot to a trace amount in susceptible hybrids after 100 days of storage. Rot in the genetically resistant lines was nearly as low.