Trevor Cook was appointed this fall as product lead for Syngenta sugarbeet seeds. Cook, who was raised on a 5,000-acre sugarbeet farm and spent five years as a field consultant in Idaho, has been with Syngenta for more than five years in a district sales manager role
and as an AgriEdge specialist.
“I loved growing up on a sugarbeet farm and being out in the field, but I also know the hard work that comes along with it. Because of my farming background and working in the indus- try, I understand the challenges that sugarbeet growers face,” Cook said. “Seeing how rapidly the industry has changed — resulting from breeding techniques, seed treatments and other technologies — has only strengthened my passion for the crop.
“I’m looking forward to this new role and the opportunity to meet directly with sugar cooperatives to talk about what Syngenta can do to help in crease their yield and productivity.”