Advertising

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Editorial Content: Focused and Unsurpassed

The Sugarbeet Grower enjoys a long-established reputation for excellent coverage of the U.S. sugarbeet industry. No other medium matches its strong mix of timely - and useful - sugarbeet-oriented news and articles. Our readers know that when they open up an issue of The Sugarbeet Grower, they'll find accurate, well-presented information of real interest and direct relevance to their farming and business operations. And that reality translates into optimal exposure for each advertiser's message.

Articles and photos for our six annual issues are developed with all U.S. and Canadian beet-growing areas in mind. Along with staff travels and contacts, editorial content is provided by sugar company personnel, USDA and university specialists, free-lance writers and other national and regional industry insiders. One of the most popular features in each issue is the column written by Luther Markwart, executive vice president of the American Sugarbeet Growers Association.

The Sugarbeet Grower offers a broad range of topics: from innovative production techniques to features on grower-built or -modified equipment; from weed and pest management strategies to the latest research findings; from national legislative policy to international trade issues. Through it all, our singular goal is to serve the interests and needs of our readers.

Here's a representative sampling of feature articles from the most recent publishing season of The Sugarbeet Grower:

  • Roundup Ready® sugarbeets finally grown commercially in U.S.
  • Wyoming growers find success with strip-till beets
  • 2008 crop year reports from various North American sugarbeet regions
  • A profile of the Western Sugar Co-ops progressive chairman
  • Using moisture sensor data to increase irrigating efficiency
  • The U.S. sugar program: a historic & current overview
  • Ontario firm develops effective disease prediction models
  • Minnesota growers add features to boost defoliator efficiency
  • American Sugarbeet Growers Assn. annual meeting photos & articles
  • Upper Midwest growers increase use of spent beet lime on fields

Circulation: Targeting Your Customers

Our goal is simple and straightforward: We aim to deliver The Sugarbeet Grower to every current sugarbeet producer in the United States and Canada. We also provide the magazine to key sugar industry personnel (such as beet processor managers and ag staff), university and USDA sugarbeet specialists, and leaders in affiliated industry and government.

To achieve this objective, we cooperate with sugar companies and grower associations across North America. They allow us to cross-check our mailing list against their grower rosters, adding any new names and updating reader addresses as needed. We've cooperated with several beet processors during 2008 and 2009 in this ongoing important endeavor.

During the past decade, we have consistently documented 90+% of our readers as current sugarbeet producers. So when your company advertises in The Sugarbeet Grower, be assured your message is reaching the exact audience for which it is intended. Your advertising dollars will not be "wasted" on those who are not prospective customers for your products or services. That's smart, effective marketing.

The overall number of U.S. beet producers has declined slightly in recent years as farms in general become larger. As agriculture evolves, The Sugarbeet Grower remains focused on reaching all those who plant, nurture and harvest the nation's beet acreage. Quite simply, there is no better medium for effectively reaching today's sugarbeet grower audience.

Copies Mailed / Summer 2009
The figures below represent the numbers of readers to whom The Sugarbeet Grower was being sent as of the July/August 2009 issue. In addition to this mailed circulation, extra copies of the magazine are regularly distributed at conventions and trade shows, to advertisers, and in response to special requests from sugar companies and allied industry.
 
California ... 385 Oregon ... 148
Colorado ... 505 Washington ... 36
Idaho ... 1,117 Wyoming ... 356
Michigan ... 1,637 Other States ... 221
Minnesota ... 2,486 Total U.S. ... 9,410
Montana ... 491 Canada ... 476
Nebraska ... 538 Other Foreign ... 16
North Dakota ... 1,551 Total ... 9,904

 

A 26.8-Million-Ton Crop in '08

As of June 2009, USDA was estimating fiscal year 2008/09 (Oct.-Sept.) U.S. sugar production at 7.61 million short tons (raw value). Of that amount, beet sugar comprised 4.26 million tons and cane sugar the other 3.35 million tons. That 7.61-million-ton figure was about 540,000 tons below the 8.15 million tons of sugar produced during fiscal 2007/08.

During calendar 2008, about 26.8 million tons of sugarbeets were harvested in the United States — down from 31.8 million tons the prior year (due to lower acreage). As indicated below, the average per-acre yield was 26.7 tons (compared to 25.5 tons in 2007). Of the nation's 11 sugarbeet-producing states, Minnesota is by far the leader, with about 9.86 million tons harvested in 2008. At 5.1 million tons, North Dakota was the second leading producer in '08, followed by Michigan (3.9 million) and Idaho (3.62 million). Growers now control all U.S. sugarbeet processing capacity. As of 2009, 21 of the nation's 22 active beet processing factories were owned by farmer cooperatives, with the 22nd being an LLC operated by sugarbeet growers and other investors. About 424,500 (short) tons of sugarbeets were harvested in the Canadian province of Alberta in 2008, with an average yield of 23.3 tons per acre. Another 10,000 acres of sugarbeets are located in the southwestern tip of Ontario. Production from those acres is shipped into eastern Michigan for processing. Most beets in Michigan and the Minnesota/eastern North Dakota region are produced under dryland (non-irrigated) conditions. Virtually all sugarbeets produced in other states are irrigated.

 

U.S. Sugarbeets / 2006
State Acreage (Harvested) Av. Yield (Tons/Ac.)
Michigan 136,000 28.7
Minnesota 399,000 24.7
North Dakota 197,000 25.9
Colorado 28,600 26.5
Montana 30,700 26.8
Nebraska 37,300 22.6
Wyoming 27,100 24.5
California 25,400 39.7
Idaho 116,000 31.2
Oregon 5,900 33.1
Washington 1,600 41.9
Total U.S. 1,004,600 26.7

 

Download the advertising booklet [296K PDF].